When I worked at a fast food restaurant, I did a social experiment.
One day, I asked “do you want a girl toy or a boy toy?” No one went against gender roles.
The next day, it was “do you want a doll toy or a car toy?” Boys got dolls. Girls got cars.
Vocabulary is important.
"People are perfectly happy to see women as sex objects, but the actual biology of our bodies is apparently gross and unmentionable."
- Our Bodies, Ourselves.